What kind of coffee would you bring to a beach bash? When our PERC roasting team sourced a super vibrant, punchy (pun intended) coffee with notes of fruit punch and orange blossom, we knew it needed something special. So, we gave it the full summer treatment. Inspired by PERC’s love of fun, nostalgia, and bold flavors, we created the “Summer Punch” seasonal coffee box: a design that channels '80s vaporwave vibes, golden age wrestling flair, and beach party energy. We had such a blast designing the packaging that it sparked a whole merch campaign, featuring retro trucker hats, body-slammin' tees, and beachy ceramic drinkware that resembled kitschy collectibles. This collection let us showcase coffee in a totally unconventional way, and I enjoyed every minute of it!