When grizzly ghouls from every tomb are closing in to seal your doom… what coffee comes to mind? A strange question for sure, but it’s exactly what we asked ourselves on the PERC creative team when Trade, the national coffee subscription service, challenged us to create an exclusive Halloween coffee launch. Inspired by classic kitschy horror, we conjured up our caffeinated cadavers: zombies powered by a brew so good, it could wake the dead. With bold, vibrant colors and playful design, we wanted the packaging to reflect the candy-like brightness of the washed Ethiopian coffee inside. This fast paced launch was so exciting to be a part of, and the result was an absolute graveyard smash!