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Camp PERC

Main Image

Camp PERC

Main Image

Camp PERC

Camp PERC

Art Direction, Merchandise Design, Advertising Design, Product Sourcing, Social Media Management

Year

Year

Year

2024

Client

PERC Coffee

Service

Art Direction + Design

Location

Savannah + Atlanta, GA

Camp PERC was a seasonal merch collection inspired by the national parks. We drew inspiration from our favorite outdoor brands and vintage WPA park posters to create apparel, drinkware, and accessories that spoke to coffee lovers with a passion for the outdoors. At PERC, we’re all about meeting people where they are — so when we see an opportunity (like some seriously cool merch) to connect and share great coffee, we go for it. That’s exactly what this campaign was all about!

Camp PERC was a seasonal merch collection inspired by the national parks. We drew inspiration from our favorite outdoor brands and vintage WPA park posters to create apparel, drinkware, and accessories that spoke to coffee lovers with a passion for the outdoors. At PERC, we’re all about meeting people where they are — so when we see an opportunity (like some seriously cool merch) to connect and share great coffee, we go for it. That’s exactly what this campaign was all about!

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Art Direction, Package Design, Merchandise Design, Product Photography, Advertising Design, Product Sourcing, Social Media Management

design and art direction

© BRAD PRARIA 2025

design and art direction

© BRAD PRARIA 2025

design and art direction

© BRAD PRARIA 2025