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Metal PERC

Metal PERC

Metal PERC

Metal PERC

Art Direction, Package Design, Merchandise Design, Product Photography, Advertising Design, Product Sourcing, Social Media Management

Year

Year

Year

2024

Client

PERC Coffee

Service

Art Direction + Design

Location

Savannah + Atlanta, GA

Whenever I think back on this project, I instantly hear “For Whom the Bell Tolls” by Metallica blasting in my head. The PERC Metal Merch collection was born from multiple requests from both coworkers and customers who wanted to see our fun, vibrant, and approachable brand transform into something a little more… bada%$. So, we cranked the volume to eleven and leaned into vintage band tee aesthetics, fusing gritty PERC and coffee motifs with bold, high-energy illustrations. The wild shirt design, paired with sleek stainless steel and chrome textures, hit that perfect balance of chaotic and cool. This collection was one of our boldest creative leaps to satisfy folks yet—and it turned out absolutely killer.

Whenever I think back on this project, I instantly hear “For Whom the Bell Tolls” by Metallica blasting in my head. The PERC Metal Merch collection was born from multiple requests from both coworkers and customers who wanted to see our fun, vibrant, and approachable brand transform into something a little more… bada%$. So, we cranked the volume to eleven and leaned into vintage band tee aesthetics, fusing gritty PERC and coffee motifs with bold, high-energy illustrations. The wild shirt design, paired with sleek stainless steel and chrome textures, hit that perfect balance of chaotic and cool. This collection was one of our boldest creative leaps to satisfy folks yet—and it turned out absolutely killer.

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Art Direction, Branding, Package Design, Merchandise Design, Social Media Management, Product Photography, Interior + Exterior Design

design and art direction

© BRAD PRARIA 2025

design and art direction

© BRAD PRARIA 2025

design and art direction

© BRAD PRARIA 2025