WOMP WOMP — that was the first sound that came to mind, right? Pixel PERC marked our first big leap away from the brand’s usual illustration style and into the nostalgic world of 8-bit design. My team and I pulled inspiration from classic games like Super Mario Bros., Pac-Man, and Donkey Kong to reimagine coffee culture for the gamer crowd. We even designed and launched a giveaway featuring a vintage NES console, signed by PERC’s owner and founder, for one person who bought a travel mug! This campaign was hands-down one of my favorite projects to bring to life.